Launched by The Beatles in 1968, as the new outlet for their own recordings as well as the music of an eclectic roster of artists – James Taylor, Badfinger, Billy Preston, Mary Hopkin, Doris Troy, and Jackie Lomax among them – who were all personally brought to the label by The Beatles (individually and/or collectively), Apple Records made popular music history from the very moment it opened its doors.Four decades later, Apple Corps Ltd. and EMI Music raise the curtain on remastered CD and digital download releases of 15 key albums from the Apple Records catalog. All 15 titles will be released on September 14, 2010. Most of the physical CDs will include bonus material. Together, the 15 albums represent the first ever Apple Records releases to be available via digital download.In the revolutionary spirit of 1968, The Beatles’ explosive musical output (characterised by their double-LP White Album) was only exceeded by their fascination with what they saw and heard going on around them. Five years into The Beatles’ reign, Apple Records afforded them the unique opportunity to sign new (and established) artists who appealed to each of them. In turn, the introduction of an artist on The Beatles’ record label was an imprimatur taken very seriously by fans across the universe.Apple Records’ utopian artist-orientated mission immediately set it apart, as the first operation of its kind in the major-label sphere. Diversity was celebrated, and artists were encouraged to record and release their music in a friendly creative environment. Apple developed a distinctive graphic aesthetic, from its legendary ‘apple-core’ logo to its advertising and merchandising, in the process setting a subtle new benchmark for the industry to follow.From 1968 to 1973, Apple Records bedazzled the world with a rainbow spectrum of releases – and fans were unusually well-informed about individual involvements of The Beatles with nearly every project. 1968’s self-titled debut album by Boston-based singer-songwriter James Taylor, for example, features Paul McCartney and George Harrison on “Carolina In My Mind.” Paul was instrumental in bringing the Welsh chanteuse Mary Hopkin to Apple, and produced her debut single, “Those Were The Days.” Badfinger, also from Wales, was still known as The Iveys when they recorded “Come And Get It,” written and produced by Paul (for The Magic Christian movie soundtrack).The Beatles had been fans of Billy Preston ever since seeing him in Little Richard’s band in Hamburg in 1962. George went on to produce and play on Preston’s Apple debut, That’s the Way God Planned It. Harrison was one of the producers and played (along with Ringo Starr) on Doris Troy’s self-titled Apple album. And George also produced and played (with Paul and Ringo) on Jackie Lomax’s debut album, Is This What You Want? featuring the Harrison composition, “Sour Milk Sea.”John was much taken with the music of The Modern Jazz Quartet, who released the only two jazz albums in the Apple catalogue. Ringo was intrigued by the music of contemporary British classical composer John Tavener, and his Apple album, The Whale has become one of the most sought-after Apple collectibles of all time.Each of the 15 albums in this bumper batch of Apple Records releases has been digitally remastered at EMI’s Abbey Road Studios in London by the same dedicated team of engineers behind The Beatles’ recent remastered catalogue releases of 2009.The Apple Records albums reissued in the campaign are:JAMES TAYLOR (1968) by James TaylorJames’ debut album was recorded in London in 1968 and remains the hidden gem in his extensive catalogue. A distinctive English sensibility informs this beautiful early work, notable for its original versions of James’ signature tunes ‘Something In The Way She Moves’ and ‘Carolina In My Mind’.MAGIC CHRISTIAN MUSIC (1970) by BadfingerMagic Christian Music rejoices in sweet, colourful pop and prefigures the songwriting powerhouse that Badfinger would become. Featuring the worldwide smash hit ‘Come And Get It’, written and produced by Paul McCartney, alongside two other songs created for the 1969 Peter Sellers / Ringo Starr movie The Magic Christian, based on the satirical novel by Terry Southern.NO DICE (1970) by BadfingerThe first album with guitarist Joey Molland, No Dice is a watershed collection of power pop that bridges the band’s commercial instincts with the classic, no-frills rock that became their trademark. Includes the Top 10 single, ‘No Matter What’, and the original version of the Ivor Novello and Grammy Award winning ‘Without You’, made famous by Harry Nilsson, and later Mariah Carey.STRAIGHT UP (1972) by BadfingerLong considered to be the group’s finest album, Straight Up is a glorious collection of strong melodies, insightful lyrics and deep emotion. Produced in part by George Harrison and containing the U.S. hit, ‘Baby Blue’, plus the worldwide smash ‘Day After Day’ — featuring George and the group’s Pete Ham joining forces on the superb synchronized slide guitar solo.ASS (1974)Joey Molland assumes half the songwriting on this, the group’s heaviest and most serious album. Ass is solid gold Badfinger, partly recorded at the then state-of-the-art Apple Studios at 3 Savile Row, London, and contains the group’s valedictory ‘Apple Of My Eye’, written by Pete Ham.POST CARD (1969) by Mary HopkinMary Hopkin’s debut is a treasury of popular song. Produced by Paul McCartney and featuring especially-written numbers from Donovan, Harry Nilsson and, in rare songwriting mode, George Martin; plus classics from the Gershwins and Irving Berlin. Mary’s pure, folk-inspired vocals make for a beguiling, dreamy album. Also includes her global smash hit ‘Those Were The Days’.EARTH SONG, OCEAN SONG (1971) by Mary HopkinIssued in 1971, this is Mary Hopkin’s coming-of-age collection, packed with socially-conscious, lyrically-aware anthems from the cream of the era’s folk protagonists: Ralph McTell, Gallagher & Lyle, Tom Paxton and Cat Stevens. Mary defines her art on this album, co-ordinated by legendary producer and Mary’s husband-to-be at the time, Tony Visconti.THAT’S THE WAY GOD PLANNED IT (1969) by Billy PrestonBilly’s Apple debut, on which he expanded his palette of gospel and R&B to embrace rock themes, features guest players Eric Clapton, Ginger Baker and Keith Richards. Produced by George Harrison, after Billy was invited to The Beatles’ Get Back sessions, That’s The Way… is a cross-over masterwork that includes Billy’s breakthrough chart hit, for which this album is named.ENCOURAGING WORDS (1970) by Billy PrestonEncouraging Words is steeped in exemplary playing and songwriting… and pure soul. Produced by George Harrison and packed with originals and inspired covers, including ‘My Sweet Lord’ and ‘All Things (Must) Pass’ — donated by George before he released them himself — and the little-heard Harrison-Preston gospel hymn ‘Sing One For The Lord’. This is Billy on the launch pad just before he rocketed to U.S. No.2 success with ‘Outta Space’ for A&M Records.DORIS TROY (1970) by Doris TroyThe self-titled Apple album from the legendary Doris Troy, nicknamed ‘Mama Soul’ by her British fans, is an exciting union of R&B, gospel and rock. It showcases four little-known songs Doris co-wrote with George Harrison, two of which also credit Stephen Stills and Ringo Starr. Other guests include Billy Preston, Peter Frampton and Eric Clapton.IS THIS WHAT YOU WANT? (1968) by Jackie LomaxYes! This is a cracking album of powerful late-Sixties rock and blue-eyed soul by Liverpool vocalist Jackie Lomax. Among the many highlights is George Harrison’s ‘White Album’-era song ‘Sour Milk Sea’, given to Jackie and featuring guest players including George, Paul McCartney, Ringo Starr, Keith Richards and Eric Clapton.UNDER THE JASMIN TREE (1968) & SPACE (1969) by the Modern Jazz Quartet (a 2-on-1 CD)Two albums of high-class improvisational bebop recorded by Atlantic Records legends the MJQ while on secondment to Apple. With their unique line-up of piano, vibes, bass and drums, the Quartet brought old-style tuxedo excellence and cool organic jazz to the Apple catalogue.THE WHALE (1970) & CELTIC REQUIEM (1971) by John Tavener (a 2-on-1 CD)Sir John Tavener was knighted by The Queen in 2000 for his services to music, and he remains one of Britain’s most popular classical composers. Apple’s recordings of ‘The Whale’, his avant-garde oratorio, and ‘Celtic Requiem’, written for soprano, orchestra and children’s choir, were his first ever full-length releases. He was championed by John & Yoko, and befriended by Ringo Starr.